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Marketing executive combining the foresight of a visionary with tactical solutions to attain market objectives. Over twenty five years experience on the leading edge of software technology with the last twenty years in senior marketing roles. Extensive experience defining, positioning, and launching software solutions in a wide variety of industries. Experienced in all aspects of marketing, including demand generation, digital marketing, marketing operations, strategic marketing, product marketing, marketing communications, industry marketing, value-based marketing, and business development. Specialties: Product and market planning, marketing operations, competitive analysis, launch planning, pricing, brand management, lead generation, project management, process improvement, industry marketing, strategic planning, sales enablement, marketing technology, M&A processes
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