Timothy Ferrell Email Address
@valvoline.com
Vice President, Brand Equity and Consumer Marketing
Valvoline is a chemical industry company which is a provider of motor oil and automotive lubricants.
Digital marketing leader and strategist with 12+ years experience creating integrated digital marketing solutions that persuade. Adept at transforming business insights into business actions and leading collaborative teams to translate business strategies into tactical plans and programs that solve complex business problems. Results-focused with broad and deep knowledge of search engine optimization, display advertising, email marketing, social media, online reputation, user experience, visual design, editorial and web analytics. Specialties: Marketing strategy, online marketing, content strategy, persuasion architecture and conversion optimization, search engine optimization and SEM, online advertising, online reputation, ecommerce, editorial, tactical planning, creative direction, offline/online integration, integrated interactive marketing, account management and agency/vendor management.
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