Craig Asato Email Address

Senior Business Unit Manager

Ushio America, Inc. is a leading manufacturer of Specialty and General Illumination lighting solutions based in Cypress, California. Established in 1967 as a subsidiary of Ushio, Inc., in Tokyo, Japan, USHIO now carries over 2,500 General Lighting and Specialty products. These Lighting-Edge Technologies(tm) are provided to a variety of industries such as general illumination, audio-visual, photographic, stage, studio and television, semiconductor, printed circuit, video projection, cinema, UV curing, germicidal, horticulture, graphic arts, flashlight, scientific, medical, dental, ophthalmic, infra-red heating, and many others.

Craig is an experienced Senior Business Unit Manager with a focus on strategic planning and setting sales objectives. Successfully developed new market channels generating growth in revenue and profit. Management of national sales teams and independent sales rep organizations in a variety of markets. Product and marketing management roles includes, product procurement, marketing strategy and product training. Foster relations with both domestic and international customers and manufacturing partners. We have entered a new era of commerce where resources are challenged and expectations of sustainable design weigh heavier in customer choice. I believe all companies should strive to develop innovative products that look great and function well to match customer needs and surpass their expectations.