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Craig Asato Email Address


Job Title

Senior Business Unit Manager


Ushio America, Inc. is a leading manufacturer of Specialty and General Illumination lighting solutions based in Cypress, California. Established in 1967 as a subsidiary of Ushio, Inc., in Tokyo, Japan, USHIO now carries over 2,500 General Lighting and Specialty products. These Lighting-Edge Technologies(tm) are provided to a variety of industries such as general illumination, audio-visual, photographic, stage, studio and television, semiconductor, printed circuit, video projection, cinema, UV curing, germicidal, horticulture, graphic arts, flashlight, scientific, medical, dental, ophthalmic, infra-red heating, and many others.


Craig is an experienced Senior Business Unit Manager with a focus on strategic planning and setting sales objectives. Successfully developed new market channels generating growth in revenue and profit. Management of national sales teams and independent sales rep organizations in a variety of markets. Product and marketing management roles includes, product procurement, marketing strategy and product training. Foster relations with both domestic and international customers and manufacturing partners. We have entered a new era of commerce where resources are challenged and expectations of sustainable design weigh heavier in customer choice. I believe all companies should strive to develop innovative products that look great and function well to match customer needs and surpass their expectations.

Last University
Went to California State University-Long Beach - College of Business
Is based in Cypress.

Other people working at Ushio:

Kenji Hamashima**********@ushio.com
Silvia DarmantoFreelance Project Manager
Ako WilliamsVice President, General Counsel and Corporate Secretary
Shinji KamedaPresident and Chief Executive Officer
Peter Nguyen MbaSenior Human Resources Manager
Kevin KennellyRegional Sales Manager
Olsen DaveSenior Product Marketing Manager
Janice WenrichDirector of Human Resources and General Manager
Keith SangiacomoGeneral Manager, Marketing
Rina Minato*******@ushio.com
Ryan OlsenUV and IR Eastern Regional Sales Manager

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