Becky Chandler Email Address

Vice President and General Manager ECommerce and Digital, My Bright Horizons

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Top performer with eighteen years of experience in marketing and product management at Follett Corporation ($3.6 B multi-channel academic retailer, #70 on Internet Retailer), ShopLocal LLC (the leader in digital retail marketing), Conversant (the leader in personalized digital loyalty/retargeting media, acquired by Alliance Data Systems), NAVTEQ/Nokia, American Express, and Procter and Gamble. Varied experience from large and small organizations. Harvard MBA and certificate in Marketing Excellence from Northwestern University Kellogg School of Management. Key capabilities: •Product Management •Marketing/Marketing Technology •General Management •Mobile/Tablet •Software/SaaS •SEO, SEM, Display, Affiliate Marketing, Social Media, Email, Retargeting, Acquisition, Lead Gen •Predictive Analytics/Big Data •B2B/B2C Multi-Channel Marketing •Go to Market Strategy •Retail/eCommerce •Marketing ROI Measurement/Optimization Highlights include: •Doubled Skyo.com revenue from to $16 M. Improved operating income by $7 M. Launched personalized display advertising program (annual budget $5 M), driving 5-10x return on ad spend. Leading $5 M in B2C/B2B eCommerce platform initiatives for Follett Higher Education business. •Built digital marketing program at Follett Higher Education Group from the ground up - display, search, SEO, affiliate, mobile, comparison shopping engine channels. Sold in Sr. Leadership/CFO to increase marketing budget 10X to $10 M, delivering 15X return on ad spend. Delivered FY16 growth in General Merchandise category +$43 M/8% to budget and +$35M/23% to last year. •Built a new marketing and product organization after corporate restructuring for ShopLocal / Gannett Digital Marketing Services. Integrated marketing teams from acquisitions BLiNQ Media and Mobestream Media. Launched a business intelligence platform to 44 of North America's largest multi-channel retailers that is on trajectory to bring in $2 M annual incremental revenue.