Yamina Khadri Email Address

European Sales Director

Ultimate Products is a brand and product development house in the UK that specializes in house-ware and electrical goods.

I am the European Sales Director within our European Sales function of Ultimate Products , who are key suppliers of winning brands and promotions to retailers in the UK and across the world. Ultimate was co-founded in 1997 and has grown from 3 people in a small room to a £110m, PLC business. With offices in UK, Guangzhou and Hong Kong, Holland and Cologne Ultimate is renowned for our innovative best-selling designs under brands we own (E.G. Beldray), others we license (E.G. Russell Hobbs) and those we’ve developed as leading private labels. We are valued partners of major retailers in the Americas, Australasia, the Middle East, the UK and the rest of Europe. Our key focus and strategy is on our portfolio of well-regarded brands including Beldray, Russell Hobbs, Salter, Constellation, ZFrame, Inspire, American Originals, Intempo and Giles & Posner. Our product divisions include Electrical (Kitchen Appliances & Floorcare), Housewares (Cookshop & Tabletop), Audio, Luggage, Memory Foam, Shapewear and Heating & Cooling. Following private equity backing in 2006, we have recently bought the business back to drive a new phase of dynamic growth in all our markets. Revenues are in excess of £110m with strong ambitions to build on this further through growth within our European markets. My role is to drive new and existing business within the European market (especially France and Holland) and develop key customer relationships with major retailers.