Eddie Edwards Email Address

Sales Director

Ultimate Products is a brand and product development house in the UK that specializes in house-ware and electrical goods.

I am a Sales Director at Ultimate Products (UP), who are key suppliers of winning brands and promotions to retailers in the UK and across the world. UP was co-founded in 1997 and has grown from 3 people in a small room to a £50m+ business. With offices in Guangzhou and Hong Kong, UP is renowned for our innovative best-selling designs under brands we own (E.G. Beldray), others we license (E.G. Russell Hobbs) and those we’ve developed as leading private labels. We are valued partners of major retailers in the Americas, Australasia, the Middle East, the UK and the rest of Europe. Our key focus and strategy is on our portfolio of well-regarded brands including Beldray, Russell Hobbs, Salter, Constellation, ZFrame, Inspire, Swan, American Originals, Intempo and Giles & Posner. Our product divisions include Electrical (Kitchen Appliances & Floorcare), Housewares (Cookshop & Tabletop), Audio, Luggage, Memory Foam, Health & Beauty, Shapewear and Heating & Cooling. Following private equity backing in 2006, we have recently bought the business back to drive a new phase of dynamic growth in all our markets. Revenues in excess of £50m today are targeted to double by 2017.