Denise Morrissey Email Address

Founder and President of Amplify Digital Consulting

Toyota Motor Sales, U.S.A., Inc. a wholly owned subsidiary of Toyota Motor Corporation. We and our affiliated companies employ more than 31,000 in the United States, and our Lexus and Toyota dealers and suppliers employ an additional 160,000 persons.

Marketing communications professional with a passion and proven track record for team development, innovation, creative problem-solving, self-efficacy and experience with: ✔ Advertising Agency management ✔ Social media strategy ✔ SEO/SEM Strategy ✔ Experienced community manager ✔ Mobile marketing strategy ✔ Direct marketing ✔ Product launch strategy ✔ Creative development ✔ Consumer insights ✔ PR strategy and implementation ✔ Budget planning and tracking ✔ Skilled public speaker and presenter ✔ Project management I’ve worked with many divisions throughout Toyota to launch products in innovative ways and I strive to continually develop content and create strategies that engage our brand audiences. Building high-performing creative teams is what I truly enjoy. In my current role, I direct advertising strategy and planning, with special attention to integrated campaign development and implementation, with budgets ranging from $2-4 mm. Prior to my role in campaign advertising, I worked on the first team to develop social media tactics and strategy for Toyota in North America. The team built an all-new online newsroom, developed social media channels, an overall social media tactical strategy for emerging online conversation during product launches. Additionally, I worked for a startup research company developing brand health and corporate reputation analytics reports. After receiving my master's degree from Loyola Marymount University (LMU), I worked as an adjunct faculty writing instructor at LMU.