Jennifer Zick Email Address

Principal, Digital Strategy Group Media, Entertainment and Communications

With operations spanning 19 countries, Ticketmaster is the world leader in event ticketing and ranks among the top five eCommerce sites globally. Ticketmaster is a division of Live Nation Entertainment. Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.

I'm a seasoned digital marketing strategist and business development professional with experience in multiple verticals, namely live entertainment and technology. In senior level roles, I've worked globally with C-suite executives at hundreds of professional sports franchises, stadiums and colleges/universities. I've also worked in close partnership with most of the major marketing clouds including Salesforce, Oracle, Adobe, IBM and Acoustic — bringing the benefits of MarTech to client/customer engagement. I think data-driven marketing and sales should be at the top of all organizational goals; this is an area of expertise I'm particularly passionate about — helping companies identify how to collect, organize, decipher and take profitable action on the wealth of information available at their fingertips. My experience working cross functionally in marketing, sales, data analytics, sponsorship and partnership roles enables me to effectively align distributed teams and leadership on successful execution of goals. I thrive in an environment where I can be entrepreneurial as one of my greatest strengths lies in wrapping structure and strategy around creativity to drive results and revenue. I love making new professional contacts. Please reach out if you want to talk business, marketing technology, food & wine, or tennis.