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Shirin ('Maurer') Chehayeb Email Address


Job Title

Head of Online

The Body Shop

The Body Shop is a retail store which offers original, natural and ethical beauty brand.


I have been working in e-commerce and digital marketing since 2008, managing a large digital production team in my previous role as Digital Operations Director. I have over 7 years of digital e-commerce agency experience, where I delivered Multi-Channel digital marketing strategies, day-to-day Campaign management, and managed large e-commerce website projects. My experience spans over running large multilingual digital marketing campaigns, conversion optimisation campaigns, and e-commerce website management. I have worked with a variety of brands in various industries such as: Hotels.com (Expedia), Alliance Healthcare, Biscuiteers, Bloodwise (Leukaemia & Lymphoma Research), Calumet Photographic etc. In my roles as Global Head of Performance Marketing (The Body Shop) and as Group Head of Performance Marketing (Scott Dunn) I managed large digital and e-commerce teams to deliver ROI on media spend and website projects. Specialties: Google360, DoubleClick, Ecommerce, Healthcare & Pharma Digital Marketing, International Digital Marketing, Digital Strategy, Multilingual Digital Campaign Management, SEO, PPC, Conversion Optimisation, Social Media, Digital Marketing, SEO Copywriting, Analytics, Operations management, Quality management, Project Management, Prince2, Language skills (German/Arabic), Online Marketing, ISO9001, Healthcare & Pharma Digital Marketing

Last University
Attended University of Brighton
Is based in Littlehampton, United Kingdom.

Other people working at The Body Shop:

Melanie HidalgoDirector of Human Resources
Ken BoyleHead of International Information Technology Infrastructure
Harmeet SinghVice President Marketing E-Commerce and Product Asia South
Xavier RodriguezFP and A Director
Angela Y.********@thebodyshop.com
Michelle TedescoOffice Administrator
Elaine TaylorInternational Assignments Analyst
Elen MacaskillGlobal Customer Director
Marcy Jonker**********@thebodyshop.com
Steve ParrisKent-Sussex Work Services Coordinator
Indar ChanickaDirector of Ecommerce
The ShopManager
Chiara De LioGlobal Head of Social Selling and Digital Strategy
Jerry KerrAccount Executive
Fiona Harris**********@thebodyshop.com
Heather GilesEsthetician
Justin TaylorExecutive Vice President Human Resources and CHRO

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