Shirin ('Maurer') Chehayeb Email Address

Head of Online

The Body Shop is a retail store which offers original, natural and ethical beauty brand.

I have been working in e-commerce and digital marketing since 2008, managing a large digital production team in my previous role as Digital Operations Director. I have over 7 years of digital e-commerce agency experience, where I delivered Multi-Channel digital marketing strategies, day-to-day Campaign management, and managed large e-commerce website projects. My experience spans over running large multilingual digital marketing campaigns, conversion optimisation campaigns, and e-commerce website management. I have worked with a variety of brands in various industries such as: Hotels.com (Expedia), Alliance Healthcare, Biscuiteers, Bloodwise (Leukaemia & Lymphoma Research), Calumet Photographic etc. In my roles as Global Head of Performance Marketing (The Body Shop) and as Group Head of Performance Marketing (Scott Dunn) I managed large digital and e-commerce teams to deliver ROI on media spend and website projects. Finally, my background in Digital Operations Management and Quality Management (and the fact that I am Austrian, well and a mother) has just increased my attention to detail even more. Plus having to manage over 52 projects at a time helped me to develop some exquisite Project Management Skills. Specialties: Google360, DoubleClick, Ecommerce, Healthcare & Pharma Digital Marketing, International Digital Marketing, Digital Strategy, Multilingual Digital Campaign Management, SEO, PPC, Conversion Optimisation, Social Media, Digital Marketing, SEO Copywriting, Analytics, Operations management, Quality management, Project Management, Prince2, Language skills (German/Arabic), Online Marketing, ISO9001, Healthcare & Pharma Digital Marketing