Juan Santos Email Address

Brand Experience and Design Thinking

Tavistock Group is an international private investment organization founded by Joe Lewis more than 35 years ago and built on a core philosophy. We strive for excellence in everything we do. Entrepreneurial and progressive, we value long-term relationships and seek investment opportunities around the world, which benefit from our capital, experience, flexibility and broad base of resources.

Experience is what happens when people interact with design / Design is the intentional act of human creation. To avoid going too philosophical this definition needs to be filtered. In my work we create experiences for marketing, promoting or selling products or brands. So what we do (an experience) is what people perceive through their senses and emotions when they interact with a product, brand or other people
Successful experiences change the context that people attach to a brand, and result in changing how we consider and relate to them. In practice the most successful experiences are memorable, relevant, contextual and drive business. Measuring success then requires that we measure on those 4 dimensions:
Memorable: Can consumers remember the experience, do they tell others about itRelevant: It it something that they can relate toContextual: Is the experience appropriate for the environment that the consumer is in Drive Business: Does it positively affect the business of our clients