Juan Santos Email Address

Senior Vice President Brand Experience and Innovation

Tavistock Group is an international private investment organization founded by Joe Lewis more than 35 years ago and built on a core philosophy. We strive for excellence in everything we do. Entrepreneurial and progressive, we value long-term relationships and seek investment opportunities around the world, which benefit from our capital, experience, flexibility and broad base of resources.

With more than 20 years of experience creating experiences, Juan has been involved in award-winning, transformational work. Some milestones include the first worldwide webcast for Earth Day, Coca-Cola’s loyalty program MyCokeRewards, Mattel’s shift from toys to play through the creation of BarbieGirls.com and the implementation of the largest autonomous public transit network in Lake Nona. Areas of expertise: Storytelling, Storydoing, Experience Design, Smart and Responsive Cities, Design Thinking, Physical+Digital+Human, Loyalty+Rewards Programs, Brand Strategy and The metaverse / Virtual Worlds. “Experience is what happens when people interact with design, Design is the intentional act of human creation”