Kenneth Misher Email Address

Product Marketing Manager

Standard Process Inc. provides whole food supplements, whole food nutrition, health and wellness, and certified organic farming.

Dynamic manager with over 15 years of diverse experience in B-to-C and B-to-B marketing. Strong background developing strategic marketing plans including digital and traditional marketing communications programs and e-commerce platform implementation. Wide-ranging expertise with research and data-driven campaign and product plan development and execution. Recognized as a collaborative, resourceful and influential leader who drives relationships at all levels within organizations through excellent communication and negotiation skills. Proficient at motivating and leading teams to achieve results while always maintaining a strong focus on the customer. Known as a professional who embraces and thrives on change and relishes new challenges. Career Highlights •Introduced database marketing and customer segmentation (RFM) to the CCH marketing team enabling development of targeting strategies that led to a 19% ROI increase and 46% cost reduction for direct mail and a 28% increase in TM channel productivity from 2008 to 2013. •Managed a Lean Six Sigma Black Belt team project reducing the costs for prospect customer lists by 50% and improving internal processing time by 37%. •Led the creation and implementation of an OfficeMax multi-channel chair sales event resulting in a yr/yr sales increase of $1.1 MM (25%). •Achieved OfficeMax campaign revenue growth in 2004 and 2005 of 50% and 80% yr/yr respectively within expense budget and developed new digital marketing revenue channels. •Co-led team that included Milwaukee-based creative agencies to develop new monthly sales flyer resulting in a 100% sales increase, higher conversion rate and improved profitability. •Redesigned Chicago Tribune Press Pass customer loyalty program reducing costs by 66%. led development and implementation of comprehensive customer loyalty program and communications.