Vice President, Global Head of Consumer and Product Marketing
STAAR Surgical Company is at the vanguard of minimally invasive ophthalmic vision enhancement and technology.
Proven senior marketing and business executive with 25+ years experience in leading teams that delivered impactful and creative marketing and business strategies which resulted in significant sales and profit growth for consumer and medical device brands. My role as an Executive Marketing Leader has resulted in brands disrupting categories and generating strong double digit sales and capturing market share while maintaining diligent P&L management. The results have been achieved through effective product development, powerful qualitative and quantitative consumer insight work, original influencer marketing, innovative consumer outreach through traditional channels -- TV, Radio, Print -- as well as persuasive social media and digital advertising utilizing Instagram, Facebook, ConnectedTV, Podcasts, TikTok and SEM outreach.
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