Derek Steiner Email Address

Vice President Marketing

Skullcandy is the original lifestyle and performance audio brand inspired by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL brands. Skullcandy is one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance.

Wielding a deep understanding of consumers, trends and markets, I progressively define the standard for experiences, environments, exhibitions and brand collateral to highlight the benefits of the brand and its product categories and tailor these elements to work commercially through all consumer touchpoints. I listen closely and ask the hard questions – working to uncover even greater business opportunities through insightful research, design excellence and brand storytelling. I strive to engage consumers in ways that inspire and ignite their imagination. I make time to experiment, embrace new technologies, hunt out great ideas, all the while placing an emphasis on the happiness of the user/consumer at all costs. As an appreciator of both simplicity and the avant-garde, I balance a keen sense of quality and style with legitimacy to create the look and feel of brand experiences and arrays. I endeavor to push boundaries and explore the potential to create best-in-class work. My aim is to intertwine the brand and its products into the cultural fabric of consumers to strengthen the devotion felt for the brand and establish deeper, more emotional connections. I honor the voice of youth, and how it powers creative self-expression through outlets such as board sports, music, and street culture. I strive to be a brand steward that will continuously drive relevance in youth culture, to sustain commercial growth and to protect the integrity of the brand. Adamantly using the power of design to create business solutions, I am a firm believer that prime designs emerge through the dedication to the design process. This time-tested process incorporates the unique cultural and social values of the brand’s consumer profiles, while simultaneously supporting tactical goals. Wherever the brand's sights are set, I am up for the challenge and will ensure that all touchpoints remain relevant and distinctive; anywhere in the world.