Director, Digital Marketing and Ecommerce
Skullcandy is the original lifestyle and performance audio brand inspired by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL brands. Skullcandy is one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance.
I am a passionate senior ecommerce and digital department leader and data/analytics professional with a proven history of success in online revenue and traffic growth, team management, relationship building, analytics and personalization strategy for a high growth, globally recognized, action sports retail manufacturer. As the 100th employee at Skullcandy Inc, I experienced the start-up culture, acquisition and transition of Astro Gaming, a 2011 IPO, and turn around stages of one of the most widely known headphone brands in the world. I excel at creating trusted and collaborative relationships with digital marketing partners, vendors, country GMs, key customers and colleagues. MBA graduate. Skills: analytics | e-commerce | relationship management | supply chain | process improvement | finance forecasting | demand planning | project management Technical Skills: Google Analytics | SQL | Omniture Site Catalyst | SAP Business ByDesign | Magento | Demandware
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