Head of Marketing
Born out of frustration with the traditional cash register business, ShopKeep's iPad-based point of sale system was designed by a retailer with a noble aim: to rescue independent business owners from the nightmare of archaic POS (a.k.a. Pieces Of S**t), and replace it with something beautiful, simple and affordable. It turned out that by doing this, we were giving our fellow merchants a fighting chance against the big guys. So we kept doing it.
A marketing leader who builds and elevates high-performing teams. A full-funnel performance marketing leader who places a premium on being measured by my contribution to revenue, quality of pipeline, declines in CAC and churn, raising CLTV and other hard metrics that directly lead to the growth of a company. Equally important is being measured by the happiness and productivity of my team and sustaining positive brand sentiment Skilled in using and driving value from a wide range of software, some of which include; Salesforce, Google Analytics, Google Search Console, Pendo, HubSpot, Drift, LeadPages, Zapier, Google Tag Manager, Tableau, Looker, WordPress and many more. I am passionate about the positive disruptive changes taking place in the field of marketing, particularly AI and the adaption of neuromarketing research. I thrive in a medium sized business with an established marketing team where I can elevate performance through great leadership and deployment of results-focused marketing strategy. Always striving to be a welcome addition to the workplace and an appreciated team member.
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