Renata Ferraiolo Email Address

Vice President Marketing North America

SC Johnson Wax was added to Crunchbase.

Result-driven Marketing Executive with over 19 years of FMCG experience including brand management, strategy, storytelling, marketing capabilities, brand purpose/social cause marketing, sales and marketing commercialization. Winner of 5 Cannes Lions in 2017, including a Golden Lion. Large experience in leading cross-functional teams. Passionate about building brands, developing and coaching people. Worked for Developing Markets(Brazil – 3 years) and has been working for the Developed Markets (EUA, Europe, Australia, NZ and Japan) for the last 16 years (8 years Consumer Goods United States marketing, 6 years in Europe and 2 years Global). Areas of strength include: Strategic Thinking, Brand Building, Brand Management, Consumer Insights, Innovation, People Management, Analytical Skills, Relationship Management and Global Perspective.Specialties: Global Brand Management, Brand Equity, Advertising, Promotion, Storytelling, Wiring Processes, Ecommerce, Digital, P&L Management, Coaching and Developing, Team Work, Leadership, International Business.