Experienced Information Technology CMO
SCC is Europe's largest independent technology solutions company, providing European businesses and public sector organisations with rapid returns on their investment in IT.
A global business leader with experience delivering scale and value from multi-channel marketing, product development and sales enablement. Skills & experience include: B2B (IT/SaaS/IaaS/Cloud) & B2C (ecommerce & digital (SEO/PPC/SEM); Global marketing strategy, planning & 'go-to-market' delivery; Branding, positioning & proposition development & launches; Product roadmap; Product development & extension ('service wrap'); Above/through/below-the-line marketing; Market diversification & geographic expansion; PR/AR/IR; Thought-leadership and point-of-view marketing; Content marketing; Predictive & social selling; CRM - customer journey optimisation & 'referenceability'; Awards strategy; Business strategy (3-5 years); Channel (Partner) strategy, programmes & MDF - resellers, influencers, distributors & alliances; Employer brand - internal marketing communications, recruitment & CSR; Marketing & Sales automation; Online marketing - ecommerce & website monetisation; Business transformation; M&A integration; IPO VC/PE investment; Budget & KPI setting & management; £mm P&L accountability; Cross-functional team leadership & development.
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