Jill Arthur Barry Email Address

Account Manager and Aclara and Protection and Controls

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STRATEGIC BRANDING - MARKETING - BUSINESS DEVELOPMENTMultifaceted, driven marketer combining brand strategy, marketing research, and financial analysis to develop effective, growth-producing programs. Proven track record for leading the new product development process from conception through launch. Skilled at conducting effective research to uncover business opportunities resulting increased brand awareness, a stronger competitive advantage and enhanced consumer engagement.Creator of digital content and social media monitoring through use of the Hubspot platform.Areas of expertise include:- Expert analytical skills in determining market trends and evaluating sales and consumerfeedback to drive process improvement.- Key contributor to bottom line marketing initiatives by targeting highly competitive markets.- Proven ability to recognize and capitalize on brand strengths and impact bottom-line throughstrategic planning, training, market analysis/research, and forecasting.- Developing successful, integrated marketing programs.- Leading cross-functional internal teams to complete projects on time and on budget.- Developing content and monitoring consumer engagement on social media platforms.