William Doyle Email Address

Director of Marketing

SAP Australia is a new prescription for cancer care and hospitality.

e: wndoyle87@gmail.comc: 610 357 8376I lead and drive adoption of modern marketing strategies and programming across marketing and sales to improve customer engagement, create high quality pipeline, and accelerate revenue conversion. I take complex information, concepts, and business needs, and create a unified vision that easily translates to clear, end-to-end activation plans.MARKETING/BUSINESS STRATEGY & PLANNING- I am a recognized marketing leader with a gift for creating a vision, developing marketing programming, and driving successful business outcomes.TARGET ACCOUNT MARKETING- Account Based Marketing is one thing. Knowing how to take ABM principles and dramatically scale them, with personalized Account Executive plans, is another. I can do both -- my programs and campaigns are recognized as best-in-class at SAP.ACCELERATION MARKETING- Many marketers avoid sales pipeline progression because it's perceived as too difficult. I drive omni-channel acceleration campaigns tightly aligned with sales and value-add teams that have CMO-level visibility and support. MARKETING AUTOMATION & NURTURE- Marketing Automation isn't a silver bullet. When used effectively, across email, web, and digital, you create personalized relationships and amazing journeys with customers. VOLUME BASED MARKETING- I built an Inside Sales Marketing team from scratch to support a new 270 member Inside Sales organization. This required a start-up mentality to support this 'hungry' stakeholder group. CUSTOMER EXPERIENCE- For the President, SAP North America, I led the 'Desire and Respond' workstream supporting the SAP Customer Experience Transformation Initiative.CONSULTATIVE ORIENTATION AND LEADERSHIP- Every day I leverage my management consulting background to take innovative ideas and turn them into actionable marketing strategies and plans.INDUSTRY EXPERIENCE- Information technology and software, professional services, energy, utilities, and defense.