Tracy Hernandez Email Address

Owner Freelance Writer Marketing Consultant

Revere Health offers healthcare at 100 locations in Utah, providing comprehensive and high-quality healthcare in 29 medical specialties and family medicine.

For more than 15 years I’ve helped companies get their brand and their message out to the right audience. A dynamic and creative business-minded marketing executive with high-level experience in public relations, communications, and marketing management, I have worked in a wide variety of industries, including healthcare, higher education, technology, and non-profits. In an increasingly saturated online marketing world, quality content and a unified brand message are more critical than ever. My passion is telling great brand stories so people connect with products and services that can improve their lives. My expertise is in strategic planning and team development to create the right marketing mix that reaches the right people. Highlights & Accomplishments: • Experienced leader who can inspire and mentor team members • Quick learner, even in new industries with complex marketing needs • Implemented digital marketing strategies that increased website traffic 1900%, from 1,600 unique visitors/month in 2016 to 300,000+/month in 2019 • Created marketing plans for clinics that resulted in a 5.5% average increase for new patient appointments • Developed internal communications strategies that increased physician and staff engagement by 32% • Created a marketing plan to simplify complex healthcare concepts and educate patients on how value-based care benefits them • Oversaw marketing strategy and branding following two rebrands • Increased fundraising revenue 51% from 2006-2007 and 20% from 2008-2009 • Generated a 400% increase in ad value equivalent exposure through PR