Co-Founder
Quest Nutrition, makers of the #1 selling protein bar, is on a mission to create delicious foods that don't compromise on taste or nutrition. Quest has established itself as a premier brand that everyday active, health-conscious consumers trust to achieve their goals. Quest products are used by top fitness competitors, bodybuilders, yoga enthusiasts, low-carb dieters, CrossFitters, and professional athletes around the world.
Passionate health & wellness marketer with proven record of success! EXPERIENCE SUMMARY •20 years B2C & B2B experience with Quest Nutrition, Gardein, Naked Juice, PepsiCo, Sugar Foods, Gatorade & NFL •Senior Leadership Team experience including working with VCs •Brand Development, Brand Packaging, Advertising & PR •Digital Strategy including PPC, SEO, Website, Social Media and Influencer Marketing •Innovation, Commercialization & Product Launch Strategy •Thorough Understanding of Financial Plans: Total Business, Brand Budgets, Product P&L, Pricing •Channel Marketing •Cross Functional Project Team Management (Sales, Marketing, Finance, R&D & Supply Chain) •Consumer Research & Insights Analysis •Agency Briefing & Management •Sports Marketing, Sponsorship Contracts, Licensing Deals •Store Brands Strategy •IRI Data Systems Use & Analysis •Employee Management & Development
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