Orlee Berlove Email Address

Director of Marketing and Growth

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Inbound marketing is the area every marketer is talking about: how to bring viewers to their site, how to get viewers to read their blog, how to optimize their site for search. I understand the inner mechanics of a discipline that requires advanced writing skills, a clear understanding of marketing's goals and a disciplined approach to utilizing the metrics of inbound marketing. My unique brand of education, in which I studied both Operations Research (O.R.) and Literature allows me to combine the skills needed to create successful inbound marketing campaigns and understand the impact they make. My literature background provides me with the skills to write the persuasive, witty and engaging content that is needed to conduct inbound marketing campaigns. My mathematical aptitude from studying O.R. allows me to understand the statistics which explain the success of an email campaign, a call to action or a blog. In the past several years, I have taken my marketing tool kit to consulting roles for B-to-B and B-to-C companies. In these positions, I have sought to let analytics and best-practices determine what actions should be taken. I am currently working on various consulting projects for start-ups. I would like the opportunity to help you with your digital marketing needs as well. Specialties: SEO, Hubspot, blogging, social media strategy, idea generation, analytics