Anthony Bruce Email Address

Strategic Advisor

APT, a Mastercard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT s client portfolio features some of the world s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria s Secret, American Family, Choice Hotels International, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago.

Anthony Bruce is an investor in early- and mid-stage software companies, a senior management advisor on growth and technology, and an expert in Big Data. Mr. Bruce was CEO and a co-founder of Applied Predictive Technologies (APT) sold to Mastercard in May, 2015. Mr. Bruce remained at Mastercard until May, 2020 serving in various roles including President, Applied Analytics. Prior to joining APT, Mr. Bruce was a Senior Engagement Manager at McKinsey & Company in the Financial Institutions Group and a Financial Analyst with Morgan Stanley & Company in the Investment Banking Division. He holds an MBA from Stanford University where he was an Arjay Miller Scholar and a BA in Economics and Mathematics from Yale University where he graduated magna cum laude. Mr. Bruce has been named one of the 25 most influential people shaping the future of retail by the National Retail Federation, one of the two “most loved” CEO’s in America leading medium-sized companies by Glassdoor, and a technology Entrepreneur of the Year by EY.