Elizabeth Ross Email Address

Chief Marketing Officer

Periscope is one of the top five independent creative agencies in the nation, with 500+ employees. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including BASF, Bridgestone, Target, Arctic Cat, UnitedHealth Group, Brach's, Buffalo Wild Wings, Great Clips, Cox Communications ExxonMobil and more.

As a child, one of my most memorable experiences was visiting my Godmother in Chicago. I had the opportunity to spend the day with one of her friends who worked in Advertising. When I returned home, at 11, I told my Dad that when I grew up I was going to live on Lake Shore Drive in Chicago and work in Advertising.I'm almost there having spent my entire adult life (including college) in the pursuit of of a career in Advertising, an industry I love to its core. I can say without reservation that I have achieved my childhood goal and have had an incredible career in this wonderful, nutty creative business. I've spent a lot of time in boardrooms and conference rooms (eating terrible thai food, usually) trying to solve the issues facing all companies today. Complexity, technology, how to use data etc. And the truth is, when you focus in on an incredible idea, it all falls into place. It's not about the delivery channel, or brand building, or following a process, it's about finding, nurturing and developing an incredible idea. I've been lucky to be around when the idea strikes and feel fortunate to have had the opportunities that I've had. I am the President and CEO of Periscope, a privately-held, fully-integrated agency in Minneapolis. Our mission, one that drives everything we do, is to Do Things People Love. The key here is love. And importantly, the opposite of love is not hate, it is indifference. Most advertising is wallpaper, we have to do better. In order to do better work, we are focused on the idea that algorithms do not understand love. You can't only use data to identify insight, you have to fundamentally approach things with people forever at the forefront.The industry is complex and ever changing and the opportunity to be a part of it is nothing short of inspiring. I am humbled to be a part of what is happening next.