Kristy Badger Email Address

Vice President, Director of Marketing Planning and Strategy for Relationship Businesses

Periscope is one of the top five independent creative agencies in the nation, with 500+ employees. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including BASF, Bridgestone, Target, Arctic Cat, UnitedHealth Group, Brach's, Buffalo Wild Wings, Great Clips, Cox Communications ExxonMobil and more.

Build brand experiences. Catalyze business growth. Inspire a culture of purpose and excellence. Vice President of Marketing | Multichannel Marketing & Brand Strategy Leader of B2B, B2C, B2B2C in Agriculture, Automotive, Building Products, CPG, Education, Electronics, Fashion & Apparel, Financial, Food & Beverage, Franchises, Government Services, Hair Care, Healthcare & Pharmaceuticals, Lottery, Manufacturing, Quick Serve Restaurants, Retail, Software, Sports Marketing, Technology, Travel & Tourism Known for: DRIVING BUSINESS GROWTH as a Respected Marketing Leader & Brand Builder: •Establishes 360° consumer journeys through engaging local & global multichannel marketing, brand strategy & advertising campaigns in both in-house marketing & ad agency roles •Leads teams & marketing technology, process & go-to-market strategies that consistently exceed goals •Trusted influencer, collaborator & advisor who is respected by clients, decision makers, leaders & team members for fact-based data, guidance & leadership CREATING BRAND EXPERIENCES through thoughtful brand activation & marketing acumen: •Aligns & engages the right people at the right time to deliver focused strategies & high-impact execution •Effectively integrates brand building & marketing strategies with compelling storytelling; strategically placed media; retail & merchandise strategy; digital, websites, & apps; events & activations; PR; & acquisition & loyalty programs EMPOWERING TEAMS to succeed & deliver exceptional results as an inspiring team leader & relationship builder: •Builds relationships on a foundation of trust & genuine desire to see others succeed – listens carefully, communicates effectively & empowers people to be their best •Peers & cross-functional partners trust my thought leadership & business acumen, & appreciate my relationship management & intrinsic sense of curiosity •Team members appreciate my investment in their growth, contagious positive energy & tenacity to support holistic approaches