Vice President Digital Products Manager
owning all of the capital stock of the Bank upon completion of the Conversion
Former social media adviser for President William Howard Taft. But more seriously: I'm a digital client advocate. I work on improving digital experiences for clients, and help focus on impacting the right target audiences for the least investment, both from person-hours to monetary investment. My goal is to only serve clients ads they can use, at the right time for them to use them. My background in analytics, front-end web development, and digital marketing allows me to impact the user experience on third-party platforms from Facebook, to owned-content websites, to marketing automation emails, and to owned and distributed ads. Thanks to customer-focused programming and testing through the University of Florida's College of Journalism WDOC Master's Program, MHS, JPMorgan Chase, and now PEBO, I've learned how best to keep the customer's experience forefront, while still driving conversions. I've worked for teams with limited staff; where creative resource allotment and a desire to learn new skills was crucial; to companies where budget was no object and a talented staff allowed for reaching new heights and hitting best in practice standards. I've been lucky to be a subject matter expert throughout my career, but luckier to manage some pretty incredible SME's. Also if you’re going to reach out to me with a “I’ve looked at your profile and I think you’d be a good match for SALES PITCH” please include the word fluffernutter so I know you’ve actually, yknow. Looked at my profile.
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