Passionate About Building Better Systems
Explore business solutions from the leader in software for customer engagement and operational excellence, built on the unified Pega Platform.
A highly versatile manager with 25+ years experience in Marketing Technology (Martech) and CX / CRM systems. Through my career, I've been honored to manage product marketing / management and professional services teams with talented & highly engaged pros. I've been at the forefront of the Martech evolution & revolution - designing and implementing Martech software & systems directed at optimizing CX initiatives, processes, and automation - thus enhancing ROI and stockholder value. Specialties: Martech systems, real-time marketing automation, product management, project management, SAS, Unica & Pega applications, marketing resource management (MRM), marketing budgeting & planning, marketing operations, marketing mix analysis, attribution, campaign management, digital analytics marketing optimization, complex event processing (CEP), real-time offer & contentrecommendations, personalization, customer analytics, customer life cycle management, customer lifetime value
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