Mary Backstrom Email Address

Vice President, Digital Product Suite -- Commercial Strategy

PAREXEL International is a multinational, life sciences consulting firm. It conducts clinical trials on behalf of its pharmaceutical clients to expedite the drug approval process.

Experience in global, life sciences marketing, I drive high-impact research and analytics programs, innovative growth strategies, and integrated marketing campaigns. From pivotal roles in building marketing research and analytics capabilities to constructing product and marketing playbooks, I champion thought leadership of the corporate brand and the power of its services and technologies around the world. WHO I AM: Specializing in CRO/Life Sciences Services, Medical Devices, Pharmaceuticals, and Consumer OTC products, I have deep expertise in healthcare, regulatory, and business dynamics across global markets, particularly emerging economies. I have a proven ability to establish a vision, set direction, and drive optimal execution for new and challenging initiatives. Creative and adaptable, I excel at navigating complex issues, aligning stakeholders, and breaking down barriers to advance marketing effectiveness. AREAS OF FOCUS: Global B2B Marketing Strategy ♦ Strategic Planning ♦ Integrated Marketing ♦ Digital & Social Media Marketing ♦ Persona-Based Marketing ♦ Marketing Automation, Demand Generation, Metrics, Analytics & Insights CAREER HIGHLIGHTS: ★Delivering game-changing results, I created PAREXEL’s Product Marketing and Management (PMM) playbook and built marketing research and analytics capabilities from the ground up. ★I implemented an integrated campaign framework designed to ensure the right mix between awareness/reputation, demand generation, sales enablement and market intelligence. ★I launched key ConvaTec products in China, Taiwan, India, Russia, and Ukraine as the head of a newly-formed Emerging Markets Strategy and Commercialization division. ★I led the transition of ConvaTec during its divestiture from Bristol-Myers Squibb, synergizing stakeholders from 18 functions. I am always happy to lend my expertise in B2B and life sciences marketing, and I look forward to connecting with you.