Myles Tippett Email Address

Digital Marketing Manager

Packt Publishing Limited is an education management institution which provides software learning resources, from eBooks to video courses, to everyone from web developers to data scientists.

I'm a keen digital marketer with more than 14 years experience working on inbound marketing in different industries. With vast experience in SEO, PPC, social and email marketing channels, I've also completed multiple on site upgrades to UX and design. I'm particularly interested in conversion optimisation, personalisation and implementing best practices in all inbound marketing. Having worked in B2C throughout my career I recently took the plunge into B2B marketing. At ICS.AI I've headed up the lead generation function all the way through to won opportunities and live customer deployments. My team have executed many live webinar events to generate MQLs and SQLs. I've been at the forefront of our product positioning and marketing across different industries. Working in digital marketing I have experience with a range of technologies and techniques marketers use to attract traffic to their website for lead generation and transactions. Having extensive knowledge of marketing strategy and digital transformation and I can innovate and deliver results by leading teams focused on multi-channel marketing programmes.