Jenifer Smith Email Address

Media Planner and Media Buyer at Pace Communications; Owner of Bulldog Media

Pace is a leading creative agency that develops brand storytelling experiences that move audiences to action. We believe there is power in why, and it serves as a creative catalyst for ideas and insights

I am a bulldog by nature. My specialties include tearing through the clutter, influencing consumer behavior and demonstrating ROI. I have an uncanny ability to simplify the ever-confusing world of digital media and seamlessly integrating traditional and digital media for clients. My background includes managing and collaborating with multiple advertising agencies, experiences in various disciplines such as media planning and placement, account management and new business development. I have developed and managed tenacious media campaigns for B2B and B2C clients across a range of industries, including financial, healthcare, home goods, fashion, restaurants, real estate and retail. My targeting experience includes marketing to women, men, the affluent, African-Americans and Latinos. However, what’s far more interesting is the fact that I am easily influenced by cupcakes and Anthropologie and I have been known to engage in a game of donkey polo. Specialties: Developing digital strategies in conjunction with a client's advertising and marketing plan, media planning across all media, developing and implementing impactful guerilla strategies, research and data analysis, negotiations, acquiring significant amounts of added value, stewardship (tracking and optimization) and the measurement of ROI.