Nancy Habegger Email Address

Chief Executive Officer and Co-Founder

OwnerIQ operates a network of channel-focused websites to help consumers easily find and store must have self-support product information. The Network's audience of actively engaged consumers is growing rapidly. The company pioneered the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own.

Jay Habegger is a digital media pioneer and co-founder of Boston-based OwnerIQ, Inc. OwnerIQ is pioneering the concept of Path to Purchase Media by transforming consumer's interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels. Prior to OwnerIQ, Jay was the CEO and President of Bitpipe, leading the company from its beginnings through its sale to TechTarget in 2004 in a $40M transaction. While at Bitpipe, Jay pioneered the development of online media that leveraged technology company white papers for lead generation.