Vice President, Platform Management
OwnerIQ operates a network of channel-focused websites to help consumers easily find and store must have self-support product information. The Network's audience of actively engaged consumers is growing rapidly. The company pioneered the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own.
Innovative marketing executive and digital media strategist with expert knowledge of interactive advertising channels including search, display, social, mobile and email in agency and programmatic environments. Entrepreneurial and business management experience in ecommerce, traditional direct response, database marketing and analytics. - Programmatic Media and RTB- DMP/DSP Platforms and Audience Segmentation- Media Campaign Automation and Optimization- Digital Shopper Marketing & eCommerce- Video, Mobile and Social Media Channel Marketing- Media Planning & Campaign Management- Paid Search & Search Engine Optimization- Email Marketing & Customer Retention- Affiliate Marketing & Loyalty Programs- Per Inquiry and Pay-Per-Call Advertising- Website Content, Design & Development
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