Nayab Dar Email Address

Senior Director Digital Marketing

VASCO is the #1 provider of authentication and electronic signature solutions to financial institutions serving more than half of the Top 100 global banks.

Senior marketing and product business leader with 15+ years of experience in 18+ businesses. B2B (SaaS) and B2C (Consumer) businesses Demonstrated success in: ● Developing data driven innovative marketing and sales programs and scaling them for growth ● Creating go to market strategies for products and businesses ● Building high performance marketing and product teams ● Meeting and exceeding business objectives Industries: Supply Chain, E-Commerce, Retail, Government, Automotive, eProcurement, Electronics, Jewelry, Wine and Spirits, Classifieds, Recruitment, Dating Ability to bridge sales and marketing data, market analysis and competitive business intelligence to build powerful marketing and product strategy and execute road maps, which consistently deliver on business objectives. FUNCTIONAL EXPERTISE: Market and product strategy, brand strategy, business strategy, product marketing, lead generation, demand generation, e-commerce, marketing automation, go-to-market strategy, data management platforms, marketing personalization solutions, product brand marketing, ABM account based marketing, growth marketing, digital marketing (SEO, SEM, Advertising, Analytics, BI, Content) DOMAIN EXPERTISE: Brand Management, Digital marketing and advertising, e-commerce, marketing and sales automation, mobile, seo,sem, business intelligence, web analytics, project management, Omni-Channel user experience and Marketing, customer acquisition and retention, social media marketing, Business Intelligence KEY BUSINESSES: https://www.onespan.com https://www.lespac.com https://www.jobboom.com https://www.reseaucontact.com https://www.merx.com https://www.orckestra.com https://www.intertrade.com https://www.ascnet.com/ https://www.bidnetdirect.com https://www.polygon.net https://www.brokerforum.com https://www.globalwinespirits.com https://www.governmentbids.com https://www.bidnet.com