Vice President of Marketing
OnCourse Learning delivers licensure, regulatory and compliance education solutions throughout the nation's leading industries including financial services, healthcare and real estate.
cathylhill@gmail.com 630-546-1564 Successful marketing strategist and leader working with sales teams, external and internal agencies, and cross-functional teams marketing products, programs and services across diverse industries. Proven track record of managing complex, multi-faceted projects from conception to completion, on time and within budget. Experience implementing innovative marketing and communication campaigns, sales programs and product launches with clearly-defined targets and measurements of success to drive leads, sales, profitability, and shareholder value. Exceptional skills in embracing new visions and motivating teams to achieve stretch goals. Skilled in both off-line and online tactics to create high-response rates that meet stakeholder objectives. Expert in executing upon integrated multi-channel campaigns to maximize ROI, increase brand awareness and drive customer loyalty. Experience with high-growth companies and challenging economic conditions has created enhanced capabilities in problem solving skills, and managing organizational change. Excellent communicator dedicated to establishing solid relationships, exceeding expectations and delivering measurable results. Industries: Technology Services, Education, Commercial, Manufacturing, Real Estate, Franchise Brands: Kenmore, Craftsman, Sears, University of Texas at Austin, Johns Hopkins University, Syracuse University, Purdue University, Benedictine University, University of Dayton, Saint Mary's University, Utica College, Rasmussen/Collegis, Centex, Specialties: Brand Positioning, Social Media, Email Marketing, Lead Generation, Direct Marketing, Paid Search & Affiliate Marketing, Sales Collateral, Presentations, Web Development & Analytics, Content Management, Creative Messaging, Mobile Campaigns, Loyalty & Retention Marketing, Traditional Media, Integrated Marketing Programs, Communications Programs, New Product Launches, Revenue Growth & Profit Improvement, Campaign Optimization.
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