Eric Hutchinson Email Address

Founder

A Better Mattress for a Better Price

Entrepreneur. Strategist. Storyteller. Product geek. Founder of two venture backed startups. I love the organized chaos of a startup. If everything is under control, you aren’t pushing hard enough.Areas of expertise: Analytics: The truth serum of all startups. Slicing, dicing, identifying the core metrics of a business, yes this is my idea of fun.Finance: Without a business model, you don’t have a business. In line with my data geek status, unit economics, CPA, lifetime value, and P&L management are my happy place. Physical Product Development: Creating physical product is extremely rewarding, and mind-numbingly painful. I have extensive experience working with contract manufactures and implementing complex supply chain solutions to support R&D and scaled growth.Direct Marketing: Part art, all data, the science of direct marketing— getting customers to fall in love with, and ultimately buy your product is core to how I think about businesses.