Lee Trotman Email Address

Director of Digital Marketing and E-Commerce

Natrol, Inc. (Natrol) manufactures and markets dietary supplements, herbal teas, and sports nutrition products under three primary brands: Natrol, Laci Le Beau, and Prolab. Through its Essentially Pure Ingredients (EPI) division, the Company sells nutraceutical grade ingredients to other manufacturers of nutrition products and provides contract-manufacturing services to companies within the nutraceutical industry. In October 2006, the Company licensed the United States rights to the Promensil and Trinovin brands from Novogen Limited, and acquired substantially all of the United States inventory for the brands. In October 2006, it purchased the Nu Hair and Shen Min brands from Biotech, including without limitation the brands intellectual property rights. In June 2007, the Company acquired Medical Research Institute (MRI). In December 2007, Nutra Acquisition Company, Inc., an indirect subsidiary of Plethico Pharmaceuticals Limited, completed the acquisition of Natrol.

Founding Member of Digital Marketing and E-Commerce Group Launched 17 New Online Retailer Campaigns | Enhanced Lives of 2.1 Million Customers Pioneered Digital Marketing Campaigns Averaging 26% Opens, 6% Click-Throughs Creative, entrepreneurial Digital Marketing executive with comprehensive understanding of omnichannel digital marketing gained through launch of 47 online campaigns. Expert creator of eCommerce campaigns worth $104 million with Amazon, Costco.com, Walmart and Target. Unique among executive peers in online marketing in B2B and D2C communications through a combination of 3 exceptional attributes: Strategic Vision: Experience in online marketing and E-Commerce provides a unique ability to detect what will work, and a strong ability to exploit opportunities. Launched Amazon Media Group campaigns in 2014 that generated $72 million in sales. Customer acquisition campaigns boosted sales to more than 300,000 customers, a 60% increase. Successful Management: With 5 direct reports, energize work environment by introducing new digital channels (web, email, social media, SEO/SEM, RTB display), to stay current with digital innovations. Expert Resource: Hand-picked by CEO to create a digital channel marketing and E-Commerce group. Increased online web sales by 25% over previous months from creation and inception.