Harel Shapira Email Address

Head of Marketing

Natrol, Inc. (Natrol) manufactures and markets dietary supplements, herbal teas, and sports nutrition products under three primary brands: Natrol, Laci Le Beau, and Prolab. Through its Essentially Pure Ingredients (EPI) division, the Company sells nutraceutical grade ingredients to other manufacturers of nutrition products and provides contract-manufacturing services to companies within the nutraceutical industry. In October 2006, the Company licensed the United States rights to the Promensil and Trinovin brands from Novogen Limited, and acquired substantially all of the United States inventory for the brands. In October 2006, it purchased the Nu Hair and Shen Min brands from Biotech, including without limitation the brands intellectual property rights. In June 2007, the Company acquired Medical Research Institute (MRI). In December 2007, Nutra Acquisition Company, Inc., an indirect subsidiary of Plethico Pharmaceuticals Limited, completed the acquisition of Natrol.

Accomplished Marketing Professional with broad knowledge of consumer products and a proven record of building and growing brands. Hands-on marketer adept at balancing strategic vision with implementation. Equally effective working in Fortune 500 and Entrepreneurial companies. Willing team player who works well with cross-functional teams. Specialties: • Marketing, Business to Consumer • Brand/Product Management • New Product Innovation & Launch • Cross-functional team leadership • Marketplace and Competitive Assessment • Data Analysis (Nielsen) • Consumer Insights • Volume Forecasting