Carson Hornsby Email Address

Director of Marketing and Sales

Formed in 1987, through a partnership among several Blue Cross(r) and Blue Shield(r) Plans, NASCO provides information technology solutions designed to ensure that Plan members' insurance claims are paid accurately and efficiently. NASCO's Plan customers benefit from an integrated claims processing system, a highly configurable membership solution, and a multitude of performance-based services designed to improve operational efficiencies and reduce costs. Having processed over 1 billion claims, the NASCO Processing System is unsurpassed in the market for reliability, flexibility, scalability and operational performance.

Industry-recognized brand marketing leader with nearly 20 years of experience developing effective marketing strategies, building high-performing teams, and driving growth and engagement for organizations and their brands. My expertise spans: •Strategic Planning •Digital Marketing •Go-to-Market Research & Development •Brand Strategy, Identity, Naming & Reputation Management •Advertising, PPC, Paid Media & Offline •SEO, Email, Social Media & Content Marketing •B2B & B2C Channels & DTC e-commerce •Cross-functional Leadership •AI & GPT-4 My results-oriented approach has enabled consistent outcomes for Fortune 500 brands, top-tier PR firms, mid-sized healthcare IT organizations, and high-growth digital health startups. My unbridled passion for leveraging the latest marketing technologies and trends helps to optimize results and drive brand growth by staying at the forefront of industry advancements and constantly seeking innovative strategies to connect with audiences in meaningful ways. Recognized for superior results and leadership, I was inducted into the 2019 Class of "40 Under 40" Innovative Brand Marketing Leaders by Brand Innovators, LLC. I am committed to staying at the forefront of my field and find great joy in sharing my knowledge and expertise through speaking engagements, mentoring aspiring professionals, building valuable networks, and creating thought leadership content.