Senior Director, Digital Research, Analytics and Insights
NASCAR.com is the best source for race results, live updates, standings, schedules, driver stats for Monster Energy, XFINITY, Camping World Truck Series
Jon Langborgh is Senior Director of Digital Optimization at NASCAR, where he leads a team responsible for NASCAR's digital media KPI measurement, optimization, strategy and UX. He has over 15+ years experience building and managing a team of digital marketing analysts supporting multiple lines of business and corporate clients, while utilizing a broad range of multi-level tools and platforms. A data-driven leader with years of experience as a manager, mentor and practitioner across digital marketing disciplines for financial services enterprises and across the sports and entertainment industry. Advanced skills in Adobe Experience Cloud (Analytics, Target, Audience Manager), Excel, Google Analytics and advanced analytical techniques used to measure customer journeys and increase user engagement.
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