Heath Nettles Email Address

Loaned Executive

Mission Health, based in Asheville, NC, is the state's sixth-largest health system and the region's only not-for-profit, independent community hospital system governed and managed exclusively in western North Carolina. In 2012 Mission Health was named one of the nation's Top 15 Health Systems by Thomson Reuters - the only health system in North Carolina to receive this recognition. Mission Health, which traces its roots in the region back to 1885, operates five hospitals, numerous outpatient and surgery centers, and the regional's only dedicated Level II trauma center. Its medical staff consists of more than 1,000 physicians and is certified in over 50 medical specialties and sub-specialities. Mission Health has seven Centers of Excellence: Cancer, Heart, Mission Children's Hospital, Neurosciences, Orthopedics, Traums and Women's Health. Mission Hospital, located in Asheville, is the system's flagship hospital and is licensed for 730 beds. It is the regional referral center for tertiary and quanternary care and is the busiest surgical hospital in North Carolina. It also includes Mission Children's Hospital - the regional's only children's hospital. Other Mission Health member hospitals include Angel Medical Center in Franklin, Blue Ridge Regional Hospital in Spruce Pine, McDowell Hospital in Marion and Transylvania Regional Hospital in Brevard. With approximately 8,800 employees and 700 volunteers, Mission Health is dedicated to improving the health and wellness of the people of western North Carolina.

Heath Nettles currently serves as the director of marketing & communications for The Recycling Partnership, a national nonprofit, solving for circularity by mobilizing the people, data and solutions across the value chain to unlock the environmental and economic benefits of recycling and a circular economy. At The Partnership, he is responsible for all owned, paid and shared channels, storytelling and community-based strategies that help residents recycle more, better. Prior to joining The Partnership, Heath served as director of digital & social media at Asheville-based Mission Health. There, he had responsibility for leading the planning, execution and evaluation of all digital, social media and web initiatives across the $1.9 billion integrated health system with 10 hospitals and post-acute care facilities, numerous ambulatory clinics, an employed care team of over 800 providers and one of the largest accountable care organizations (ACOs) in the nation. During his 8-year tenure at the six-time Top 15 Health System, the team has been named to several prestigious lists, including the Internet’s Top 50 Health Education Blogs the Internet's Top 100 Health & wellness Blogs, the Top 100 hospitals in social media, the nation’s “Most Wired” hospitals and #5 Super Hospital in IT. Other recognitions included Best Website and Digital Campaign by Healthcare Marketing National as well as awards from the regional division of the Society for Healthcare Strategy and Market Development (SHSMD), recognizing Mission Health for its consumer and team member publications, mixed media campaigns, interactive websites, marketing on a shoestring budget, social media, mobile applications and internal communications. Nettles is an adjunct assistant professor of management at the University of North Carolina at Asheville and a member of the graduate school faculty at the College of Health and Human Sciences at Western Carolina University in Cullowhee, N.C. His teaching experiences have included undergraduate and graduate-level courses in marketing, introduction to business, principles of management, organizational behavior and theory as well as strategic management, a program's capstone seminar. He recently served on the Carolina Healthcare Public Relations & Marketing Society's board of directors and as lay leader at Mars Hill United Methodist Church. He volunteers with the local United Way, Reconciling Ministries, the Madison County Racial Justice Coalition and several social enterprises. All thoughts are my own. Following does not reflect endorsement.