Verona MacDonell Email Address

Intern

MedImpact Healthcare Systems, Inc., founded in 1989 and headquartered in San Diego, CA, is a PBM that combines subject matter expertise with innovative technology and services to deliver better healthcare outcomes and improve its clients'positions in the market. MedImpact provides PBM services to 47 million members of health plans, hospitals and employers in the U.S. and abroad. MedImpact's model is unique: avoiding conflict of interest by not owning mail order or specialty pharmacies and instead deriving revenue from effectively managing client pharmacy benefits. MedImpact's results are quantified through detailed peer analysis, demonstrating how the company can help its clients be market leaders rather than followers.

Experienced Marketing Professional with more than 20 years of brand development and management, product management, program creation and implementation, and lead generation and creation experience spanning multiple environments including corporate, non-profit, newspaper, agency, healthcare, and business intelligence/information technology/software sectors. Specialized focus on healthcare information technology product management and marketing, including medication therapy management (MTM), pharmacy benefit management (PBM), 340B and healthcare analytics and reporting for pharmacy data analysis, medical data integration, specialty reporting, outcomes analysis, fraud detection. Consistently recognized for marketing creativity and offers proven expertise in developing solid brand messaging and building and marketing a company’s products/services focused on innovation and competitive differentiation. Skills include the ability to oversee large-scale projects, forge profitable and productive business relationships, and implement successful strategic marketing initiatives that are in alignment with corporate goals. Verifiable track record of increasing the number of leads, website activity, and requests for information, reducing costs, and maximizing profitability through the delivery of value-added systems, programs, and procedures.