Director of Demand Generation
Marsh is a Global Leader in Insurance Broking and Risk Management. We help clients better quantify and manage risk to survive and thrive.
I currently work as the analytics, email, and search engine marketing lead for one of the key players in the risk management and insurance vertical. Prior to this, I started and established the email marketing program for a B2B E-commerce sign company, and was the Senior Marketing Manager for the 59th ranked company on the Internet Retailer 500 list. My role was to take the lead in the execution of industry best practices in email, site, analytics, and database marketing for B2C re-marketing purposes. Before my transition to e-commerce in 2007, I spent 4 years in the publishing industry where I received training from local and international partners. I also worked closely with advertising agencies and distributors to make sure that the magazines I was handling were successful from an advertising and circulation perspective. It was with my stint in the media industry that I learned the value of protecting and developing a brand. As a marketer, my 10 years of experience in complementing fields is a big asset. I am used to pitching, developing, and implementing projects that affect bottom line metrics. Specialties: Brand Management, Magazine Publishing, Strategic/Traditional/Database Marketing, Online Marketing Strategy and Analysis, Corporate/Advertising Sales, Email Marketing, Website Merchandising, B2B and B2C Marketing
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