Creative Leader With Expertise Using Marketing Tools to Deliver Ingenious Solutions
Marcus & Millichap Real Estate Investment Brokerage Co. has established itself as a leading and expanding investment real estate company, with more than 700 brokers in 34 markets throughout the United States. Specializing exclusively in investment brokerage, the firm has developed a high level of transaction and marketing expertise that includes state-of-the-art communications technology and cutting-edge market research and underwriting. In 2002 Marcus & Millichap facilitated a record transaction volume, totaling more than $7.7 billion.
Brand Marketing | Concept Development | Positioning | Advertising | Sales & Marketing Collateral B2B | B2C | Corporate Communications | MarCom | Social Media | Marketing Technology | Marketing Operations Energized business growth in volatile and competitive markets through relentless focus on marketing innovation and effectiveness. Attracted and kept the buying loyalty of customers faced with a broad range of choices. Through integrated utilization of active marketing, advertising, sales support, social media utilization, and live and virtual events, positioned marketing as a high impact brand development vehicle. Ready to help growth organizations successfully enter new service areas and markets, and enable organizations already in established niches to succeed and expand in an era of conservative marketing spending. Ensured that products could withstand competitive threats, hold their value and gain market share. Skilled in: • Positioning services, products and companies for success in rapidly changing markets • Designing competitive marketing promotions • Maximizing business pipelines 973.464.1355 | ron.houghtaling@gmail.com
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