Radi Jaarsma Email Address

Director Global Digital and Social Strategy

ManpowerGroup is a staffing & recruiting company which provides workforce solutions and is headquartered in Milwaukee, Wisconsin.

Key advisor to the board of directors on digital strategy; transforming and digitizing the business model of ManpowerGroup in the Netherlands. Delivering the digital strategy that forms the foundation for current digital business developments and marketing automation. Key contributor to the work groups for digital and social within ManpowerGroup Northern Europe. Member of the Global Marketing Leadership Team. Developing online strategy and SEO optimised website for Manpower Staffing, increasing traffic and applications by a factor of 4. Recognition by winning the Dutch Interactive Award for best Recruitment Website in 2011. Setting up and leading the SEO/SEA marketeers and analytics team. Building traffic to become the second largest staffing channel on the web according to the Amazon’s Alexa Index. Collaborating with directors of recruitment and business to develop a completely centralized and online recruiting center, enabling multi-million savings for Manpower as all traditional branch offices in the Netherlands could be closed. Developing social strategy, including B2B LinkedIn presence and campaigns, and Facebook community building. Growing Manpower to become the largest community within the Dutch Staffing Industry on Facebook. Over 36,000 fans, reaching 270,000+ candidates on a monthly basis. Implementing Google to build a social enterprise Strategy and leading the implementation of internal social network and document sharing using Google+, Google Apps and video-Hangouts. Replacing the traditional Intranet in 2015. Significant cost savings on software, hosting and external agencies, while bringing employee engagement, document search and collaboration to a next level. Employees of all 4 labels within ManpowerGroup are now actively collaborating internally and externally. Recognition by winning the ManpowerGroup Northern Star Award for extraordinary achievement in Northern Europe in 2015.