Tatiana Afanasyeva Email Address

Marketing and Growth

API for printing and mailing solutions.

Joined Tradeshift at series B to start a demand generation team. Accelerated pipeline growth Q/Q to hit revenue targets and secure series C-D funding rounds totaling 180M+ Established & scaled global marketing channels and a team of 10. Expanded to UK, France, Germany, Benelux markets. Currently, I lead growth, marketing and sales on new products within Tradeshift. Our team blends multi-channel marketing tactics, product, and data to catalyze user growth and engagement. Tradeshift is a leading business commerce platform valued at $500 million +. It has raised $180M+ in funding from Data Collective, HSBC, American Express, Kite Ventures. WSJ: http://on.wsj.com/1RXPq3Q Forbes: http://bit.ly/2kFsiT7 Business Insider: http://read.bi/2kFhYunAdviser to early stage startups on growth marketing, lead acquisition & automation. @KiddomAreas of expertise: B2B and B2C marketing leader with 8+ years experience developing, optimizing and scaling global marketing teams. Expert in brand building, customer acquisition, engagement, and retention. Online and offline demand generation, messaging/positioning, digital, email, and event marketing. Customer acquisition, engagement, and retention. Strategic planning, management, leadership. Product marketing/product strategy. Competitive analysis, positioning and analytics. Digital marketing,lead generation, demand generation, ABM, personalization, and predictive analytics. CRM/email, SEO, SEM, affiliate marketing, strategic partnerships, PR management, social media. Budget and resource allocation, team building.