Nicolas Baldovini Email Address

Partner, Vice President, Executive Creative Director

Penser comme une marque. Agir comme un détaillant. / Think like a brand. Act like a retailer. lg2, fondée en 1991, est une agence d’idées et d’expériences de marques. Sa philosophie lui permet de concevoir des stratégies et campagnes solides qui en font l’une des agences de communication canadiennes les plus reconnues et récompensées. Dans un domaine des plus compétitifs, lg2 se démarque grâce à la pertinence de ses stratégies, à l’originalité de ses idées créatives, et aux résultats d’affaires générés pour ses clients. Son expertise en stratégie, publicité, design et digital en font une agence en pleine expansion, à même de combler la vaste gamme des besoins d’un bassin de clients croissant.----Founded in 1991 lg2 is first and foremost a brand experience and ideas agency. Its philosophy - Think like a brand. Act like a retailer. - is the springboard from which it creates powerful ideas that make it one of the most awarded agencies in Canada. In a hyper competitive business, lg2 stands out from the rest of the field thanks to its originality and the strategic resonance of its creative product.

As Partner and Vice-President, Executive Creative Director, I am proud to head the branding & design, digital, architecture and customer experience group and work closely on daily basis with passionate and talented people such as brand designer, architects, UX/UI designers, developers, strategists and account executives. Together, we create unforgettable digital experiences, both online and off. I am very rigorous when it comes to recruiting and selecting the right people for our team. The development of human potential is critical to creating products and a culture that inspire people to push their limits. That’s why I place great importance on meeting regularly with people from the industry, taking part in conferences and instructing the next generation of designers. My work, as well as my team’s, has been honoured at some of the top awards competitions: the Webbys, Marketing Awards, One Show, D&AD, Clio, CMA, Awwwards, CSSDA and Ideas. What really makes me proud, however, is the fact that the work we do month after month delivers tangible results that make a difference in the daily reality of our clients and partners. Prior to joining lg2, I spent time developing my skills at Nurun, where I was fortunate enough to collaborate internationally as a mobile expert on projects with global reach. These included the new mobile app for SNCF in France and a mobile style guide for adidas Europe and Asia, along with other work for clients such as BRP (Canada), TAG Heuer (Switzerland), L’Oréal (France) and Gore (USA).