Keith Barry Email Address

Partner, Vice President Strategy

Penser comme une marque. Agir comme un détaillant. / Think like a brand. Act like a retailer. lg2, fondée en 1991, est une agence d’idées et d’expériences de marques. Sa philosophie lui permet de concevoir des stratégies et campagnes solides qui en font l’une des agences de communication canadiennes les plus reconnues et récompensées. Dans un domaine des plus compétitifs, lg2 se démarque grâce à la pertinence de ses stratégies, à l’originalité de ses idées créatives, et aux résultats d’affaires générés pour ses clients. Son expertise en stratégie, publicité, design et digital en font une agence en pleine expansion, à même de combler la vaste gamme des besoins d’un bassin de clients croissant.----Founded in 1991 lg2 is first and foremost a brand experience and ideas agency. Its philosophy - Think like a brand. Act like a retailer. - is the springboard from which it creates powerful ideas that make it one of the most awarded agencies in Canada. In a hyper competitive business, lg2 stands out from the rest of the field thanks to its originality and the strategic resonance of its creative product.

Educated in industrial design and experienced in building leading brands, I work to inspire and foster innovative and effective creative solutions; solutions that make a real, positive difference. As a strategist and someone who loves the craft, I ‘think big’ while managing the most minute of details across all mediums and touch-points throughout the user journey. I consistently produce measurable results and have built business around the world for brands such as Audi, Miele, Motorola, Diageo, InBev, LCBO, Under Armour and Volkswagen. With an insightful and collaborative approach, I naturally build rapport with clients, partners and colleagues maximizing the outcome of every situation. As a skilled presenter and communicator, I have been instrumental in securing millions of dollars in billings (and have been told that I run a swell meeting too). New business wins include: Audi, Miele, Alexander Keith's, Nestlé Purina, Porsche, The Heart & Stroke Foundation, Clearly, Mark's, LCBO, Catelli, Partake, The Bay, to name a few.