Katie Conroy Email Address

Director, Demand Generation and Marketing Operations

Lexia Learning Systems, Inc. is one of the best-known and highly respected reading software companies in the world. Headquartered in Concord, Massachusetts, Lexia was founded over 20 years ago with private funding and grants obtained from the National Institute of Child Health and Human Development. The development of the highest quality reading software to support students' reading skills acquisition and proficiency at all levels of ability, pre-K through grade 12, is what drives every Lexia product.

Strategic marketing leader with 15 years of experience driving business results through marketing technology, infrastructure, process, and data analysis for SaaS and B2B companies. Highly motivated data-driven problem solver with the ability to improve efficiencies while balancing current business priorities and goals. Strong people manager with proven success in building and growing high performing collaborative teams. Deep understanding of the sales-marketing value chain and how to drive lead generation to increase bookings growth. Areas of expertise include: Lead Generation Marketing Technology and Automation Salesforce.com Administration Data Analysis and Reporting Marketing Strategy, Planning, and Execution Team Leadership and Staff Development Campaign and Project Management Process Creation and Implementation Website Development Vendor/Agency Selection and Management