Integrated Marketing Communications Manager
Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family-owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound , the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites™.
High-energy consumer Marketing, Advertising and Promotions professional with a unique combination of extensive experience in the retail and restaurant industries, plus packaged goods experience. Especially effective in directing cross-functional teams in development of fully-integrated campaigns including broadcast, print, digital and merchandising elements. Excellent interpersonal and communications skills. Expert project manager. Specialties: - Integrated marketing programs - Strategic and tactical planning - Business and program analysis - Creative development - Broadcast, print and digital production - Advertising account management - Agency supervision - Sponsorship negotiation and management - Consumer Promotions development and management - Brand activation -Shopper marketing
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