Laurie Lai Email Address
@kmart.com.au
CMO
Kmart Australia Limited is a retail store which provides automotive & garden, outdoor living, health & beauty, food & confectionary, and seasonal.
I am a senior marketing professional with 20+ years experience. I am finance driven with strong creative flair, successful in building brands and delivering financial results for top retail businesses in Australia and Hong Kong. A two time awardee of the Marketing Effectiveness Award (EFFIE) in recognition of the high-impact campaigns that had significant contribution to business performance and brand. I have expert understanding and extensive experience in all facets of marketing - customer insights and data analytics, brand and marketing strategy, activation campaigns and customer experience across all touch points. Proven track record in leading highly successful marketing digital transformation in retail. I am an inspiring leader who builds high performing teams. I operate with integrity to cultivate an explicit culture of collaboration across teams to deliver the best business outcomes.
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